This project includes…

Logo design

Packaging Design

Advertising Design

Bark Bites Ad & Brand

Bark Bites was developed as a dog food brand with a unique positioning: combining nutrition with dental health benefits. The goal was to create a brand identity that felt both trustworthy and playful, appealing to pet owners who want more than just standard dog food for their pets.

The project included a full identity system—logo design, packaging, advertising, and supporting visuals. The creative direction highlighted the dual benefits of nourishment and oral care, using clean typography and lighthearted imagery. To reinforce the dental concept, I incorporated visuals such as a dog holding a toothbrush (sourced photography).

The result was a cohesive campaign that established Bark Bites as a memorable and differentiated brand, ready to stand out in the competitive pet food market.