Big Blue Campaign

For the BigBlue campaign, I created three distinct advertisements for a multifunctional hand warmer, flashlight, and phone charger, each exploring a different tone and style. One ad emphasized the product’s benefits in a positive light, another contrasted it against a competitor, and the third used a metaphorical approach to convey its versatility. All concepts, product photography, and designs were developed from scratch, resulting in a cohesive yet varied campaign that showcased multiple creative approaches to the same product.