This project includes…

Advertising Design

Uggs Campaign

This campaign explored the concept of borrowed interest, using playful parodies of iconic works of art to highlight how Uggs enhance well-being. For example, American Gothic was reimagined to show that even the famously stern figures could be happier with the comfort of Uggs. Similarly, The Creation of Adam depicted God offering man the gift of Uggs, emphasizing the transformative power of cozy footwear. The campaign combined humor and cultural references to create a memorable, relatable connection between Uggs and everyday comfort.